4 Books Every Product Owner Should Read
These are the 4 top books that every Product Owner, regardless of experience, should read to build comprehensive understanding of the role and learn practical methods that can be helpful to create tech-products. Authors share their practical experience from companies like Adobe, Apple, Google or Netflix.
Below books cover topics like: Role of Product Owner in the Enterprise World, Building Roadmaps, Long-term Planning, Business Value Creation, Metrics, Stakeholders Management, Working with Techie People, Building Tech-Products, Business Models.
1. INSPIRED: How to Create Tech Products Customers Love by Marty Cagan
This book is a practical guide for building product oriented organization and explores different techniques that can help teams discover and deliver technology products. It’s a must read for everyone who is beginning their journey with product ownership, but could be also a great inspiration for more experienced Product Owners on how to deal with their daily challenges i.e. product discovery, creation of roadmaps, product strategy or managing stakeholders in their organization.
‘Group setting is not the forum for designing strong products.’
2. Impact Mapping: Making a big impact with software products and projects by Gojko Adzic
Product Owner is accountable for maximizing the value of the product resulting from the work of the Scrum Team. This book explores possible method — Impact Mapping — that can help Product Owners, and teams achieve this responsibility and help build more valuable products in an incremental way. The author of the book focuses as well on practical ways of building plans and roadmap that are easily adaptable to change.
“A product outcome is a change in human behaviour that creates value.”
3. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Alexander Osterwalder
This is the perfect book for you to find out about different ways for creating profitable, sustainable growth and value from your product. The author shares a practical tool — Business Model Canvas — that can help you and your organization better understand how the revenue is being generated from your products. Get inspired and find new ideas for adding product value.
‘Some Value Propositions may be innovative and represent a new or disruptive offer. Others may be similar to existing market offers, but with added features and attributes.’
4. The Lean Startup by Eric Ries
Even if you're not working at a start-up, it’s a great book to discover a method to test your product plans and hypothesis continuously, so you can adapt and adjust them before it’s too late. By reading ‘The Lean Startup’ you will learn possible techniques to shorten product development cycles, embed innovation into your organizational culture or get better understanding of what and how to measure, so you can get the actual status of the progress you’re making.
‘Lean Startup isn’t about being cheap [but is about] being less wasteful and still doing things that are big.’